Food Products

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Product selections

We offer the most extensive selection in the industry, with high-quality products in the Grocery and Lifestyle & Wellness categories. We continuously evaluate our mix of products based on market trends and product attributes, always looking for innovative products from brands consumers are already familiar with or that are new to the marketplace.

Malaysian cuisine consists of cooking traditions and practices found in Malaysia, and reflects the multiethnic makeup of its population. The vast majority of Malaysia’s population can roughly be divided amongst three major ethnic groups: Malays, Chinese and Indians.

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Current Trends

New products are the life blood of the natural and organic industry, where innovation is highly sought after. We offer a vibrant and dynamic mix of new products each month that are reflective of today’s current trends. Recognizing trends and staying ahead of them is vital to making the most well-informed product decisions.

Category Management

Our unique Category Management strategies have proven to increase sales and profitability across all our categories. Our expertise lies in aligning each of your departments with today’s consumer shopping patterns to ensure maximum performance.

Monthly Category Reviews deliver category and consumer insights, recommended core planograms and marketing analysis that can be translated to your shelves or website. They are a quick and easy way to evaluate departments by identifying both distribution and opportunity gaps that will aid in maximizing selling opportunities.

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